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Hi. Come in,
mind the mess.

Property of
Yashika,
in the making.
Marketing × Brand × Creative
Vol. 2026 — still being written
if found, please return
(or hire)
Yashika, in the making

Hi, I'm Yashika.

Yashika, in the making.

Marketing × Brand × Creative still figuring it out

I make brands make sense.

I started with journalism, moved into marketing, spent time inside e-commerce and brand businesses, learned to think in numbers, and somewhere along the way realised I still wanted to make things.

So now I'm somewhere in the middle. Between strategy and storytelling. Between commercial thinking and creative instinct. Between the spreadsheet and the sketchbook.

Explore the work ↓ The reel · 44sWatch me, quickly.
Yashika smiling, sitting in a pink top
somewhere in the middle
Yashika in a white shirt
in the making.

Between the spreadsheet
and the sketchbook.

Got something to say?Leave a note in my guestbook

The signal

I make brands make sense.

Strategy when it needs structure. Creativity when it needs a spark. And occasionally, a very unnecessary amount of overthinking.

The work

The work,so far.

okay, here's the interesting part ↓

Or see every paper at once →

The story behind the slides

Every project starts somewhere. Sometimes with a brief. Sometimes with a spreadsheet. Sometimes with a tiny thing that doesn't quite make sense.

Here's what happened between the problem and the final slide. Every project has a short animated story.

Parchin ▶

Vahdam ▶

Tata Sampann ▶

Vikram Solar ▶

What I bring to the table

Four worlds,one brain.

I can think about the problem. I can understand the business. I can create the idea. And I can help make it happen.

How the four connect →

Think

I make sense of messy problems.
  • Brand strategy
  • Positioning
  • Consumer insights
  • Market research
  • GTM strategy
Tata Sampann →

Grow

Ideas eventually need to make money.
  • Category management
  • E-commerce
  • P&L
  • Pricing & promotion
  • Demand & inventory planning
Vahdam × Amazon →

Create

Strategy people can actually see.
  • Campaign strategy
  • Storytelling
  • Content strategy
  • Creative direction
  • Creator strategy
Parchin →

Make

I don't stop at the strategy deck.
  • Campaign execution
  • A+ content
  • Brand stores
  • Performance marketing
  • CRO / testing
Selected Agency Work →

The person behind the work

The personbehindthe work.

I started by learning how to ask questions. Then I learned how to turn the answers into stories — and eventually, into brands.

Turn the page →

  • The journalist. 2018
  • The MBA. 2023
  • The marketer. 2024—26
  • The creative. always
  • So… what's next? now

Off the clock

Yashika from behind in her number 7 jersey, arms up, on a field at night
no. 7

before the spreadsheets, there was a ball.

On the court.

I've played basketball since I was a kid. First for my school team, then for my college team.

When the season changed, it was throwball and handball. And somewhere in school, a little gymnastics too.

Teams taught me to pass, call the play and run back on defence. I still work that way.

  • throwball
  • handball
  • a little gymnastics

Side quests

Things I make whennobody asked me to.

now for the things that don't fit neatly into a CV
Lost Tastes Of The Desert film poster

Lost Tastes Of The DesertFilm
Photograph from Retrato

RetratoEditorial / Photography
Photograph from Voyager

VoyagerPhotography
Graphic work from Yashika's creative archive

ExperimentsGraphic work

Notes from Yashika, on Substack

Some thoughts are still in the drafts folder. Come back soon.

Read on Substack →