The story behind the slides
Eleven briefs, one short film.
An illustrated short, written from this case study. Several separate client engagements across three agencies, 2021–2025. Not one campaign. Illustrations, narration and music were made with AI tools; every fact comes from the case study below.
Read the transcript
Eleven brands. None of them mine.
About two and a half years on the agency side, across three agencies: Bearded Marketeers, Lyxel and Flamingo, and Charme Marketing.
On Monday, I'd know nothing about how a multivitamin is sold. By Thursday, I'd be writing the A-plus page that had to sell one.
Then the next brief would land. Spice. Skincare. Pharma. Baby care. Cables. Travel. At one point, more than sixteen projects at once.
Agency work makes a lot of numbers. Impressions, reach, a deck everyone liked. But you're rarely the expert, and the deadline doesn't care.
One number started to matter more to me: did the client come back? More than six lakh rupees of the business I handled was repeat work.
So I stopped asking what a page should say, and started asking what's stopping them. Then I built the page in the order a customer thinks, answering each objection before they hit the back button.
A-plus content, brand stores and listings, across Amazon, Flipkart, Nykaa and Myntra. Across that e-commerce creative, engagement went up twenty to twenty-five percent.
And a product launch in baby care, a category where the customer is often a first-time parent.
Agency taught me to be useful before I was an expert. But the big calls, like pricing, range and distribution, often happened in a room I wasn't in. I wanted to be in that room.
